Maxwell is not a global flavour pasted onto a South African factory. The signature ingredients are African trees and shrubs — used as food, not as a footnote on the label. Say the name, then eat it.
Moringa (mor-ING-uh)
A green leaf powder cooked into Maxwell 19 and 21 — food you stir into a maize-and-soya meal, not a mystery capsule.
- • Leaf powder unusually dense in minerals and plant protein for a green powder.
- • Gently green flavour; the job is everyday micronutrient density you can eat.
- • Used as food on the Maxwell 19 and 21 labels, beside Baobab.
Moringa leaves have long been eaten as food across South Asia and Africa. Maxwell uses the leaf as an African meal ingredient, not a folklore story.
Baobab (BAY-oh-bab)
Dried fruit pulp from the baobab tree — sour-sweet, high in vitamin C and fibre, cooked into Maxwell 19 and 21.
- • Fruit powder naturally high in vitamin C and dietary fibre.
- • Sour-sweet character that does not need a flavour house to invent it.
- • One of the two African trees named on the Maxwell 19 label.
Baobab fruit pulp is a Southern African food. Maxwell uses the powder as fruit in a bowl, not a sweetener stack.
Spekboom (SPECK-boom)
A Southern African succulent in Maxwell 21 — tart and mineral, grown in the same climate as the people who eat it.
- • Gives Maxwell 21 a local signature imported ‘smart foods’ cannot copy.
- • Used in landscape restoration and, here, in a porridge.
- • Tart, mineral character in a high-fibre, very-low-sodium meal.
Spekboom is a Southern African plant. Maxwell puts it in the bowl as food, named on the pack.
Sutherlandia (suth-er-LAND-ee-uh)
A Southern African botanical in the daily wellness sachets, alongside African potato, spirulina, and green-tea extract.
- • Shopper name is Sutherlandia — a traditional Southern African botanical.
- • Combined in a sugar-free sachet as a daily botanical habit.
- • Offered as complementary nutrition, not as a medicine or a treatment for any disease.
Sutherlandia is a named Southern African shrub. The English folk name (cancer bush) is a name, not a result.
